Learn digital business by running one
Simulation Hub is an immersive learning platform where students and practitioners step into the shoes of a software start-up team. Build a digital business model, compete period after period, and learn how price, product, and marketing decisions drive real outcomes.
What is Simulation Hub?
A digital business model simulation, built for learning.
Teams manage a software start-up—currently a language learning app—and learn software business in a realistic, competitive game environment. They make decisions on price, product, and marketing, then see how the market reacts.
Price & Platforms
Teams set pricing across distribution platforms and target markets, framed by TAM-SAM-SOM demand limits.
Product Decisions
Steer value proposition, workforce, employee satisfaction, and productivity—down to functionality, quality, AI tools, and culture.
Marketing Mix
Balance popularity, workforce, customer satisfaction, and image across social, online ads, traditional and email/SMS channels.
Financing & VC
Pitch venture capital, draw loans and overdrafts, and manage cash—until equity runs out.
Team Competition
Multiple teams compete in the same digital market, all running their own start-up over a series of periods.
Period Outcomes
A simulation engine processes all decisions and returns realistic units sold, revenue, cost, and profit results.
How a game works
From VC pitch to final report—one period at a time
Teams secure seed funding, then compete over a series of periods that all follow the same rhythm.
- 1
Read the period
Each period, teams analyze the market briefing, competitors, and their own financial position.
- 2
Explore decisions
Adjust price, product factors, marketing channels, workforce, and financing options.
- 3
Run the simulation
The instructor processes inputs—the engine computes units sold, revenue, cost, and profit.
- 4
Report to investors
At game end, teams report progress to their VC investors and learn from the competition.
Who it's for
Teach digital business by doing
Simulation Hub is used by instructors who want students and practitioners to truly experience the trade-offs of running a software business.
Universities & Business Schools
Bring digital business models to life in bachelor, master, and MBA courses—with measurable team performance.
Executive Education
Give executives a safe environment to test strategy, pricing, and investment decisions under competitive pressure.
Corporate Training
Build commercial intuition across product, marketing, and finance teams through a shared, competitive experience.
Bootcamps & Workshops
Run intensive, multi-period simulations as the centerpiece of entrepreneurship and start-up programs.
"Students stop memorizing frameworks and start defending pricing decisions to their teammates. That shift alone is worth the course."
"The competitive multi-team setup turns a lecture into an experience. Discussions after each period are incredibly rich."
"Our executives finally see how product investment, marketing spend, and financing decisions interact under real market dynamics."
See a game
Watch a period unfold
A short walkthrough of the instructor and team screens—from setting parameters to reviewing period outcomes.
Licensing
Built for instructors, priced per cohort
From a single course to institution-wide rollouts.
Trial
Run a single short game to evaluate the platform.
- 1 simulation
- Up to 5 teams
- Core game v2.0
- Email support
Course
For a single course, semester, or training program.
- Unlimited periods
- Up to 30 teams
- Instructor dashboard
- Game configuration support
- Onboarding session
Institution
Multi-course licensing for universities and academies.
- Unlimited cohorts & teams
- Multi-instructor tenants
- Custom scenarios
- Train-the-trainer
- Dedicated support
Get in touch
Bring Simulation Hub to your classroom
Tell us about your course or training and we'll show you how the simulation fits—live, with real screens.
- • 30-minute live walkthrough with an instructor
- • Sample game setup tailored to your cohort
- • Guidance on integrating into your syllabus